In June 2025, Fulmer & Company introduced our new Employee Recognition & Reward Program, created to celebrate and honour the dedication, excellence, and community-minded spirit of team members across our major business units - Western Restaurant Franchises Inc., BBS Pro, and Goodly Foods.
The program is built on our values of professional excellence, innovation, integrity, collaboration, and community engagement, and introduces a fresh, year-round approach to acknowledge the everyday moments and extraordinary contributions that define who we are.
The program features three levels of recognition—including “Caught Doing Great” instant acknowledgements, the Award of Merit, and the Award of Excellence—each celebrating outstanding contributions, exceptional performance, and inspiring leadership. Whether it’s delivering exceptional guest service, demonstrating technical expertise, supporting food safety and quality, strengthening teams, or contributing to the communities we serve, our employees set the standard across every corner of our organization.
This is more than a recognition initiative—it’s our commitment to celebrating the people who drive our success and embody the spirit of Fulmer & Company.
“Caught Doing Great” 2025
We are proud to recognize the following team members who were “Caught Doing Great” for their exceptional service, teamwork, and community impact across our business units:
WRFI – Quesnel: April Bugais and Charis Patricio
WRFI – Saskatoon: Jasmeet Jasmeet, Carlo “Mits” Angelo Idris, Amandeep Kaur, Mohammad Safian,Navjot Kaur, Rajneet Chauhan and Jashanpreet
BBS Pro – Coquitlam: John Mavritsakis, Dominic Gibb, Dayrin Lawal and Kaleb Flynn
BBS Pro – Edmonton: Stan Hui and Hal Croswell
Fulmer & Company: Kelsey Mazzone and Dylan Blakeney
These individuals demonstrate excellence, positivity, and the spirit of service that defines our organization. We congratulate and thank each of them for their remarkable contributions.
Award of Merit 2025
We are proud to recognize Manjul Manjul for her exceptional leadership and culture-building at WRFI Holmwood A&W location. In her first year as Associate Franchisee, she tackled longstanding challenges head-on. Thanks to her commitment to people and culture, the store has transformed into a welcoming, high-performing workplace where team members feel valued, communicate openly, and take pride in their work. This cultural turnaround has strengthened both team morale and business results, making Manjul truly deserving of this recognition.
Cherrylou Gura, an overnight Supervisor of the 5th Ave, Prince George WRFI A&W location, consistently delivers an exceptional level of customer service that sets the standard for our organization. Her positivity, professionalism, and genuine care for guests have earned an extraordinary volume of glowing reviews and loyal customers who choose our location because of her. Cherry approaches every shift with dedication, supports her team wholeheartedly, and exemplifies what it means to go above and beyond. Her impact on both culture and performance makes her truly deserving of the Award of Merit.
Jasmeet Jasmeet, a WRFI Associate Franchisee of the Stonebridge A&W location in Saskatoon, has consistently demonstrated innovative leadership in community engagement and restaurant promotion, driving both sales growth and outstanding guest satisfaction. Her efforts led to an extraordinary achievement in the recent Burgers to Beat MS campaign, raising $17,146—an increase of 180% over 2024. This remarkable result reflects Jasmeet’s creativity, commitment, and ability to inspire her team. Her dedication to both her community and her restaurant’s performance makes her highly deserving of the Award of Merit.
We are pleased to celebrate Sandeep Kaur for her ongoing commitment to community connection and exceptional initiative. Sandeep consistently goes above and beyond in finding meaningful ways to strengthen relationships with those who serve and support our community. Most recently, she prepared and delivered a thoughtful gift basket to the local police department—an effort that not only expressed appreciation but also helped encourage more visits and engagement with WRFI Hope A&W location. This gesture is just one example of Sandeep’s proactive approach. She has also built warm, collaborative relationships with the local church, fire station, and other community partners. Sandeep’s dedication, creativity, and community-minded leadership make her a standout member of our team and a deserving recipient of the Award of Merit.
Award of Excellence 2025
We are proud to recognize Marie Dejon-Cruz, who manages the Franklin Ave and Thickwood Boulevard A&W locations in Fort McMurray, for her outstanding leadership in community engagement. With the support of her sister Maria, Marie has developed and grown a series of initiatives that have become widely appreciated and highly visible within the community. These efforts have earned recognition not only from guests but also from local business and civic leaders, shining a spotlight on both Marie’s leadership and the positive presence of A&W Restaurants in the Regional Municipality of Wood Buffalo.
Marie’s influence extends beyond her own locations. She has actively supported several Associate Franchisees in launching their own versions of successful events—such as Autism Day and Friendship Day—helping others build meaningful community connections. Her creativity, generosity, and commitment to strengthening relationships make Marie a true ambassador for our brand.
Her leadership is both inspiring and deeply worthy of recognition.
